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ѧҡ֥Ӹѧ˼ҵѧԺڣ72¡HգRichard H.Thaler򴴽Ϊѧ۶ýľѧ

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񽱵Ⱥӣдͳѧж˵ľΪԵļ裬ѧ͸ʵʵ֤֤˵ķԾΪǴڵġ


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ΪʲôijνӮȴʵϵҡΪǻ̫ǮܵӮߵ䡱


ΪʲôЩͽһ죬ȴϣãһֹעһ


ΪʲôһҵʡǮȴԸһƵĵϻͬٵǮ


˾ѧͷ֮⣬ջһ벻ݣԱ


ڻ2016˹Ѹı籾ĵӰͷУձɫݣʹһѧңȡ˹ȥ˹ά˹һҶij˽ʲôǵծƾ֤
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Ϊо˵ķԾΪġΪѧ֮¡̩ջʼô9ʵĽ


72үӼЦһᾡŬ÷ԵķʽЩǮ⡣


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λҪһǮľѧңʵһӶǡѡĺߺƶߡ


ǾյףʼҿѧԺгص㣺


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˻mental accountingĸһʱﴴͬ˻˻ĴڣʱΥһЩ򵥵ľ㷨򣬴ӶԵΪ


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ڹƽԷۺʵоҲľӰо߶ԹƽԵӣᵼҵƷʢʱǼۣҵɱʱҵȴܴƷ۸


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յһоҲdzȤΪʲôǵĿǺʵ֡


ͨƻ-ʵʩߡģͣշ˳ԶƻͶʵʩ֮ڲìܡΪԵֵǰջǵĴǮȳڼƻ


ðɣСߵĹǣ캰Ŷ֡ȴûֹ˵Ŀȥˡ


Ϊ˽һүˡۡNudge Theory


ۡǿȥ飬ȷľԴﵽԤĿꡣ


е£𣿸ҿһʵ飬Ӧþ׵׸ô֡ˡ


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·ɷаװֽǹʵνУһʵУ֯ǹɷ㸽̻Ͱгȴ˲ֽ


ڶʵУ֯ɷĵϱʾһɫӡӡĩһͰһ΢Сĸıɷ㸽ʩ46%ġֽ


רҽ˵ЩӡǸΪ⡱еDZʶлᱻЩӡǣ


ۡҪ𽥱ʶӦõ˹򡣱磬Ӣǰ࿨÷׾2010ڸ齨ˡС顱԰ڻľԭڹ߾ߵڣͶѾͿԴﵽԤڵĻЧ


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