热搜第一！淘宝、京东支持“仅退款”
本帖最后由 一星微光 于 2023-12-27 21:50 编辑<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics.app.cnyw.net/static/publish/css/style.css?v=1605251010499" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=1605251010499"><!-- 付费贴--> <div class="preview_article "> <!----> <p><font size="4"> </font></p><p><font size="4">27日，#淘宝将支持仅退款# #京东也将支持仅退款#等话题登上热搜，引发网友关注。</font></p><p class="empty_paragraph"><font size="4"> </font></p><p><font size="4"> </font></p><p class="empty_paragraph"><font size="4"> </font></p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20231227214659front2_0_531849_FkBvMbnIHSESV-kPYLZuFHjf458v.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1080" height="442" data-qf-origin="forum/20231227214659front2_0_531849_FkBvMbnIHSESV-kPYLZuFHjf458v.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20231227214659front2_0_531849_FkBvMbnIHSESV-kPYLZuFHjf458v.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20231227214659front2_0_531849_FkBvMbnIHSESV-kPYLZuFHjf458v.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast"></p><p><font size="4"> </font></p><p style="text-align: center;"><font size="4"> </font></p><p style="text-align: center;"><font size="4" color="#0000ff"><b><u>国内三大电商平台都已经加入“仅退款”阵营</u></b></font></p><p><font size="4"> </font></p><p><font size="4"> </font></p><p><font size="4">近日，淘宝宣布将基于平台自身大数据支持快速退款。这是继拼多多之后，又一家支持“不退货仅退款”的电商平台。</font></p><p><font size="4"> </font></p><p class="empty_paragraph"><font size="4"> </font></p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20231227214659front2_0_531849_FtdZZAFSL5lUqpQ9iT6Stc0-8h43.png?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="1175" data-qf-origin="forum/20231227214659front2_0_531849_FtdZZAFSL5lUqpQ9iT6Stc0-8h43.png?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20231227214659front2_0_531849_FtdZZAFSL5lUqpQ9iT6Stc0-8h43.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20231227214659front2_0_531849_FtdZZAFSL5lUqpQ9iT6Stc0-8h43.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast"></p><p><font size="4"> </font></p><p><font size="4"> </font></p><p><font size="4">京东平台规则网站显示，京东近期修订《京东开放平台交易纠纷处理总则》，主要内容为交易纠纷新增支持用户仅退款。据了解，此前在京东，消费者仅能申请换货和退货退款。</font></p><p><font size="4"> </font></p><p class="empty_paragraph"><font size="4"> </font></p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20231227214700front2_0_531849_FjAIGCNsh_kezGgydnpsEF2wDpSK.png?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="645" height="513" data-qf-origin="forum/20231227214700front2_0_531849_FjAIGCNsh_kezGgydnpsEF2wDpSK.png?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20231227214700front2_0_531849_FjAIGCNsh_kezGgydnpsEF2wDpSK.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20231227214700front2_0_531849_FjAIGCNsh_kezGgydnpsEF2wDpSK.png?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast"></p><p><font size="4"> </font></p><p style="text-align: center;"><font size="4"> </font></p><p style="text-align: center;"><font size="4" color="#0000ff"><b><u>经济日报：更坚定维护消费者权益</u></b></font></p><p><font size="4"> </font></p><p><font size="4"> </font></p><p><font size="4">“不退货仅退款”曾是拼多多突出巨头重围、赢得消费者的独门利器。只要消费者对商品不满，就可以发起退款，省去等待商家同意退货、寄回商品、商家确认商品无误并退款等环节。</font></p><p><font size="4"> </font></p><p><font size="4">“不退货仅退款”坚定地站在消费者一边。此举虽引发过商家争议，却为拼多多争取到了不少消费者。短短几年，拼多多用户数已接近9亿，市值超过阿里，这背后，消费者优先的理念起到了很大推动作用。</font></p><p><font size="4"> </font></p><p><font size="4">截至2023年6月，我国网民规模达10.79亿人，但电商巨头们的用户数已逼近这个数字，已没有太多新增用户红利。淘宝此时引入仅退款服务，意味着行业竞争从扩大规模转入比拼存量，从拼低价到拼价格、质量、服务在内的全方位体验。</font></p><p><font size="4"> </font></p><p><font size="4">今年，各个电商平台主打低价战略。但当前的低价跟以前那种只要价格低、一切好商量有所区别，消费者要的是低价不低质、服务还得好。实际上，不仅是拼多多、淘宝，今年9月，抖音电商在《商家售后服务管理规范》中也更新了一条有关“仅退款”的规则。可以预计，更坚定地维护消费者权益将成为行业标配，跟进的平台和商家可能越来越多。</font></p><p><font size="4"> </font></p><p><font size="4">在实践中，“不退货仅退款”也倒逼商家重视商品质量和诚信经营。商家以前做到70、80分，有的消费者嫌退货麻烦，就懒得申请了。有了仅退款服务后，消费者退货门槛、成本显著降低，对商品和服务的要求将会大幅提高。商家必须朝着100分努力，电商行业长期存在的虚假宣传、刷单炒信、价格欺诈、以次充好、货不对版、假冒伪劣等问题有望进一步得到遏制。</font></p><p><font size="4"> </font></p><p><font size="4">“不退货仅退款”也需要平衡好各方利益。商家和消费者之间存在信息差、沟通误解等情况，还有部分羊毛党恶意利用规则。这要求平台提升技术水平、完善管理理念、设置争议解决机制，把好事办好。当前经济复苏面临有效需求不足、社会预期偏弱等障碍，需要采取各项措施优化消费环境，激发有潜能的消费。稳住商家经营预期，解决消费者后顾之忧，电商将在促消费、拼经济上发挥重要作用。</font></p><p> </p><p> </p><p> </p><p> </p><p><b><font color="#000080">来源：中国经济网微信综合经济日报头条热评（记者佘颖）、微博、京东平台规则网站</font></b></p><p> </p> <!----></div> <!---->
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