文化特派员：扎根乡村“育”文化
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics.app.cnyw.net/static/publish/css/style.css?v=1605251010513" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=1605251010513"><!-- 付费贴--> <div class="preview_article "> <!----> <h1 style="font-weight: 400;"> </h1><h3 style="font-weight: 400;">来源: 潮新闻 </h3><h3 style="font-weight: 400;">记者: 龚望平 </h3><p class="empty_paragraph" style="font-weight: 400;"> </p><p>“文化特派员”牵线组织，建筑工程、文化传媒、国际交流、展览策划等领域专家齐聚，一场问需于村民、点单式服务的省级文化特派员赋能李祖的乡村美育行动，5月29日在义乌市后宅街道李祖村创客中心启幕。</p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240530171836front2_0_531849_FvE4fRJMFD7f-f6he34ss9_N6Ee3.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="539" 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</p><p>日前，浙江省全国首创文化特派员制度，首批100名文化特派员已入驻乡村。文化特派员服务周期为两年，在所驻乡镇（街道）范围内重点指导1个行政村，结对1家新时代文明实践站或农村文化礼堂，开展理论政策宣讲、文化服务供给、文化品牌打造、文化资源挖掘等七大类工作。</p><p>“村里各类文旅活动不少，但比较琐碎，不具规模，给人印象不深。”全国人大代表、李祖村支书方豪龙抢先发言，他希望通过本土文化挖掘，培育一两个类似于西湖荷花节、西塘庙会、余姚杨梅节等品牌特色活动，能让游客们常想常来。</p><p>浙江图书馆研究员陈丰松马上接过话题，同为文化特派员的他此次被派驻在义乌市赤岸镇神坛村。“我们要服务的不能只是一个村，要与地、县、乡各级文化员一起，让文化赋能推动更多乡村振兴。”在陈丰松看来，李祖村可以集周边乡村以及其它镇街的文化资源力量，策划培育一些地标性的文化活动，比如曹村的重阳庙会、鸡毛换糖的红糖文化等。</p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240530171851front2_0_531849_FiEGFSOqQ7iRrSxsww0JduJMGmSS.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="559" data-qf-origin="forum/20240530171851front2_0_531849_FiEGFSOqQ7iRrSxsww0JduJMGmSS.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" 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</p><p>徜徉李祖村，山清水秀、白墙黛瓦，一步一景美如画。在村口的一家火腿主题小酒馆里，农创客杨聪云每天会通过直播带货，向全国各地的消费者分享搭乘中欧班列而来的西班牙火腿。“村干部、农创客每天或在接待来访团队，或出去外面分享交流，却常常忽视如何更好地服务本地村民。”她希望能搭建新老村民常态化沟通交流的载体平台。</p><p>听完杨聪云的创业感悟后，擅长传统村落设计开发的建筑师李兴举激动地站起来说，农村乡土文化与现代商业文化存在差异，相互交融更是会给李祖带来全新的文化，因此要重视新老村民的交流互动，重视文化与乡村、商业有机结合，“可以建一支爱三农、善沟通、乐文化的志愿服务队伍。”</p><p>“石鼓茶雪屋”店主龚佳静是义乌工商职业技术学院的学生，来李祖村创业两年多来感受很深的是，这里商业配套、文旅设施越来越完善，只是可挖掘开发利用的文化资源不够，特色优势不明显。</p><p>文化特派员、浙江美术馆公共拓展部馆员刘佳波是文旅部“春雨工程”奖获得者，在乡村美育、文化品牌培育推广方面具有丰富的实践经验，他认为可以因地制宜植入更多适合在乡村开展的文艺活动，并利用这些品牌活动开发一些IP类产品，比如夏日爆款的文创雪糕、网红餐点的就地取材等。</p><p class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240530171902front2_0_531849_FgA_5m3efthuE_VT0vEScGXI-N3k.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="540" 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class="empty_paragraph"> </p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/forum/20240530171914front2_0_531849_FnAZljVQFmLiVcj-sltjn-ZHEc3d.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="540" data-qf-origin="forum/20240530171914front2_0_531849_FnAZljVQFmLiVcj-sltjn-ZHEc3d.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="https://pics.app.cnyw.net/forum/20240530171914front2_0_531849_FnAZljVQFmLiVcj-sltjn-ZHEc3d.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="forum/20240530171914front2_0_531849_FnAZljVQFmLiVcj-sltjn-ZHEc3d.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p> </p><p>办在一座百年四合院里的“子曰学堂”和义乌市工商学院国际学生国情教育名师工作室对接成功，创始人陈昭君择日将与国际留学生们共读经典。</p><p>太阳渐渐偏西，乡村的田间地头、店铺广场，“文化特派员”的美育行动还在进行着……</p><p class="empty_paragraph"> </p> <!----></div>
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