今天，人民日报头版报道了这位义乌人！
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section style="box-sizing: border-box; font-style: normal; font-weight: 400; text-align: justify; font-size: 16px; color: #3e3e3e;"><section style="text-align: center; margin: 0px 0%; line-height: 0; box-sizing: border-box;"><section class="empty_paragraph" style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"></section></section><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><section style="line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="text-align: center; white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">今天</p><p style="text-align: center; white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">《人民日报》头版</p><p style="text-align: center; white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">报道了义乌商人吕成均的经商故事</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" src="https://pics-app.cnyw.net/Fs4sOC00bBw5LrmZCD4GZT7zc5FK" /></section></section><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px; box-sizing: border-box;"><section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgba(231, 245, 251, 0.55); padding: 22px; box-sizing: border-box;"><section style="justify-content: flex-start; display: flex; flex-flow: row; margin: -5px 0px 10px; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 0 0 0%; height: auto; line-height: 0; padding: 0px 6px 0px 0px; margin: 0px; box-sizing: border-box;"><section style="text-align: center; box-sizing: border-box;"><section style="display: inline-block; width: 7px; height: 7px; vertical-align: top; overflow: hidden; border-radius: 120px; background-color: #ff9494; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section></section></section></section><section style="display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 0 0 0%; height: auto; line-height: 0; padding: 0px 6px 0px 0px; box-sizing: border-box;"><section style="text-align: center; box-sizing: border-box;"><section style="display: inline-block; width: 7px; height: 7px; vertical-align: top; overflow: hidden; border-radius: 120px; background-color: #82c2ea; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section></section></section></section><section style="display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 0 0 0%; height: auto; line-height: 0; padding: 0px 6px 0px 0px; box-sizing: border-box;"><section style="text-align: center; box-sizing: border-box;"><section style="display: inline-block; width: 7px; height: 7px; vertical-align: top; overflow: hidden; border-radius: 120px; background-color: #ffdb78; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section></section></section></section></section><section style="text-align: justify; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">企业发展过程中时不时遇到一些波折，是常态；波浪式发展，曲折式前进，是规律。问题和困难面前，如何坚定信心、波澜不惊，集中精力办好自己的事，是考验。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section><section style="line-height: 0; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" src="https://pics-app.cnyw.net/FtmttK5pWrargk-VpU672GJKKQR2" /></section></section><section style="text-align: justify; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">在浙江义乌小商品市场，吕成均和他的超澜进出口有限公司名称一样，面对前段时间一些国际客户“撤单”，内心始终从容淡定、波澜不惊，“超越波澜，相持之时尤需沉得住气。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section><section style="line-height: 0; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" src="https://pics-app.cnyw.net/Fh8X7-7qUgB8aJG9JNN_Z86TN1Ng" /></section></section><section style="text-align: justify; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: #a0a0a0; box-sizing: border-box;">此前央视《新闻联播》截图</span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">义乌国际商贸城二区，走进吕成均位于五楼的店铺，宛如走进一家电子秤展览馆：2000多款电子秤，分门别类整齐排列。<span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">这个店铺有800多平方米。另一家二楼的店铺位于黄金位置，28平方米，2024年销售电子秤150万台。店里，海内外客商进进出出，一如往常。</strong></span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">吕成均是诸暨市陈宅镇湖田村人，16岁初中毕业就摆摊，后来在家乡卖菜，到杭州卖童车，赴云南卖服装，<span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">2002年来到义乌。</strong></span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">初到义乌，并非一帆风顺。袜子、灯泡、羽毛球……吕成均卖过很多东西，直到无意中听老乡说了句“前天给土耳其客商出了一个货柜的电子秤”，从此生意再没离开过秤。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">“谁让我名字中有个‘均’字呢？这也算‘名中注定’！”</strong></span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;"> </strong></span></p></section><section style="line-height: 0; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" src="https://pics-app.cnyw.net/FtKBRum0W-7wuALQF0kvi44I_TE3" /></section></section><section style="text-align: justify; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: #a0a0a0; box-sizing: border-box;">此前央视《新闻联播》截图</span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="text-align: center; white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">卖秤23年</strong></p><p style="text-align: center; white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">成长为义乌国际商贸城最大的衡器商铺，</strong></p><p style="text-align: center; white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">喜欢学习、每晚复盘的吕成均称出了什么？</strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section><section style="line-height: 0; text-align: center; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 10%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" src="https://pics-app.cnyw.net/FvdAlqQXPNXgnfFPxz9Om8Sfr4ru" /></section></section><section style="text-align: justify; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="font-size: 18px; color: #ffffff; text-shadow: #232323 1px 1px 0px, #232323 1px -1px 0px, #232323 -1px 1px 0px, #232323 -1px -1px 0px, #232323 0px 1.4px 0px, #232323 0px -1.4px 0px, #232323 -1.4px 0px 0px, #232323 1.4px 0px 0px, #5f9cef 2px 2px 0px, #5f9cef 3px 3px 0px, #5f9cef 3px 1px 0px, #5f9cef 1px 3px 0px, #5f9cef 1px 1px 0px, #5f9cef 2px 3.4px 0px, #5f9cef 2px 0.6px 0px, #5f9cef 0.6px 2px 0px, #5f9cef 3.4px 2px 0px; box-sizing: border-box;">——称出了创新的力量。</span></em></strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“很多人说义乌小商品薄利多销，我卖秤多销，利却不薄。”吕成均卖起关子，“靠什么？瞄准市场痛点搞创新。这才是引领发展的第一动力。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">在吕成均眼中，所有客户都是“市场传感器”。“老板，这种秤太贵了”“这种秤太大了，占地儿”“这种秤我这边不好卖”……每天早上打开手机，吕成均都能收到几条类似的留言。<span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">平均每个月推出四五款新品，是他对这些留言最好的回应。</strong></span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p></section><section style="line-height: 0; box-sizing: border-box;"><section style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" src="https://pics-app.cnyw.net/Fp4eTIkzr7v2cQYl0NZ8uoDzAw9V" /></section></section><section style="text-align: justify; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: #a0a0a0; box-sizing: border-box;">此前央视《新闻联播》截图</span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">过去，一些星级酒店的秤，有的品质一般、功能性差，有的外观与酒店整体档次不匹配，有的因为电池更换不及时影响客人使用……摸准了市场痛点，吕成均立马着手研发自发电人体秤——高颜值、高品质，无须安装电池，具备自发电功能。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">这款自发电人体秤2024年投入市场，当年销售额超100万元，今年销售持续向好。</strong></span>吕成均说：“电子秤并非日常消费的必需品，<span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">仅义乌国际商贸城卖秤的就有七八十家，我更要卖稀缺、卖差异，卖人无我有、人有我优，卖出科技感，最好卖出情怀。</strong></span>比如，吸引客户给老人买孝心秤，那就增值了。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="font-size: 18px; color: #ffffff; text-shadow: #232323 1px 1px 0px, #232323 1px -1px 0px, #232323 -1px 1px 0px, #232323 -1px -1px 0px, #232323 0px 1.4px 0px, #232323 0px -1.4px 0px, #232323 -1.4px 0px 0px, #232323 1.4px 0px 0px, #5f9cef 2px 2px 0px, #5f9cef 3px 3px 0px, #5f9cef 3px 1px 0px, #5f9cef 1px 3px 0px, #5f9cef 1px 1px 0px, #5f9cef 2px 3.4px 0px, #5f9cef 2px 0.6px 0px, #5f9cef 0.6px 2px 0px, #5f9cef 3.4px 2px 0px; box-sizing: border-box;">——称出了诚信的分量。</span></em></strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“14192”，自2006年起，这串数字和商标一起，标注在吕成均售出的每一款秤上。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“这是我商铺的摊位号，以便质量溯源。那时与外商沟通不便，语言不通，也没有视频聊天，标上摊位号，方便他们找上门来。”吕成均说，这么做，一是对质量有信心，二是给客户传递信心，“人无信不立。我们坚持长期主义，以恒心办恒业，不做一锤子买卖。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">一传十、十传百，吕成均的口碑越来越好，朋友圈越来越大，产品卖到60多个国家和地区，老客户稳住基本盘，新朋友带来增长点，让他有信心在波浪中站稳。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="font-size: 18px; color: #ffffff; text-shadow: #232323 1px 1px 0px, #232323 1px -1px 0px, #232323 -1px 1px 0px, #232323 -1px -1px 0px, #232323 0px 1.4px 0px, #232323 0px -1.4px 0px, #232323 -1.4px 0px 0px, #232323 1.4px 0px 0px, #5f9cef 2px 2px 0px, #5f9cef 3px 3px 0px, #5f9cef 3px 1px 0px, #5f9cef 1px 3px 0px, #5f9cef 1px 1px 0px, #5f9cef 2px 3.4px 0px, #5f9cef 2px 0.6px 0px, #5f9cef 0.6px 2px 0px, #5f9cef 3.4px 2px 0px; box-sizing: border-box;">——称出了“两只手”协同发力的能量。</span></em></strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">似乎又回到了青年时代，吕成均再度当起“行商”——不同的是，这次走出国门开拓新兴市场。他跟随义乌的“品牌出海”计划，赴马来西亚等国参展。如今，吕成均的销售额中，传统销售占五成，展会销售占三成，电商占二成。“义乌国际商贸城电商培训对我们来说已是家常便饭。”吕成均说。义乌2024年培训跨境电商人才4.8万人次。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">在吕成均看来，有效市场的“无形之手”和有为政府的“有形之手”始终在协同发力——这是义乌市场长盛不衰的密码。吕成均说，义乌是跟全球做生意，不断开拓新市场、打开新天地。<span style="color: #3174a1; box-sizing: border-box;"><strong style="box-sizing: border-box;">目前，吕成均已设立7家海外代理。</strong></span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;"><span style="font-size: 18px; color: #ffffff; text-shadow: #232323 1px 1px 0px, #232323 1px -1px 0px, #232323 -1px 1px 0px, #232323 -1px -1px 0px, #232323 0px 1.4px 0px, #232323 0px -1.4px 0px, #232323 -1.4px 0px 0px, #232323 1.4px 0px 0px, #5f9cef 2px 2px 0px, #5f9cef 3px 3px 0px, #5f9cef 3px 1px 0px, #5f9cef 1px 3px 0px, #5f9cef 1px 1px 0px, #5f9cef 2px 3.4px 0px, #5f9cef 2px 0.6px 0px, #5f9cef 0.6px 2px 0px, #5f9cef 3.4px 2px 0px; box-sizing: border-box;">——还称出了信心的重量。</span></em></strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #307599; box-sizing: border-box;"><strong style="box-sizing: border-box;">“我大女儿回国后选择到义乌发展，周围不少企业家朋友的孩子也回到义乌接班。”</strong></span>吕成均坦言，“如果大家没信心的话，决不会这么做。这是对义乌的信心，更是对中国经济的信心。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">商户是义乌市场最宝贵的资源。“很多人都在市场摸爬滚打二三十年了，走遍千山万水，说尽千言万语，想尽千方百计，吃尽千辛万苦，经历起起伏伏，是千锤百炼磨出来的，生命力顽强着呢。”吕成均耳闻目睹，“大家从容不迫，期待着风雨过后见彩虹。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"> </p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">以自身的确定性应对外部环境的不确定性。漫步义乌国际商贸城，信心写在吕成均和7.5万家商户的脸上——信心在当下，更在未来。</p></section></section></section><section style="text-align: center; margin: 10px 0% 0px; line-height: 0; box-sizing: border-box;"></section><section style="color: #3e3e3e; box-sizing: border-box; font-style: normal; font-weight: 400; text-align: justify; font-size: 16px;"><section class="empty_paragraph" style="text-align: center; margin: 10px 0% 0px; line-height: 0; box-sizing: border-box;"></section><section style="letter-spacing: 4px; box-sizing: border-box;"><section class="empty_paragraph" style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: #3e3e3e; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: #3e3e3e; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; letter-spacing: 4px;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"></section></section></section></section></section><section style="margin: 8px 0% 16px; box-sizing: border-box;"><section style="border-width: 0px 0px 1px; border-style: solid; border-bottom-color: #ff8124; font-size: 12px; box-sizing: border-box;"><p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;">来源：人民日报 央视《新闻联播》</p></section></section><section style="text-align: center; margin: 10px 0% 0px; line-height: 0; box-sizing: border-box;"><section class="empty_paragraph" style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"></section><section class="empty_paragraph" style="max-width: 100%; vertical-align: middle; line-height: 0; box-sizing: border-box;"></section></section></section><p style="display: none;"> </p> <!----></div> 义乌的出名靠外地人来扶助 路过看看
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