很突然！被曝大规模闭店！浙江街头曾到处可见……
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section><section class="empty_paragraph"></section><section><section><section><section><section><section><section style="margin-bottom: 0px; line-height: 1.6em;"><section><section style="line-height: 1.6em;"><span style="caret-color: #333333; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 14px; -webkit-tap-highlight-color: transparent; margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: #888888;">来源：上观新闻、潮新闻</span></span></section></section></section><section style="margin-bottom: 0px; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; visibility: visible;"><section style="text-align: center;"><section style="margin-left: 0; margin-right: 0;"><section style="text-align: unset; box-sizing: border-box; visibility: visible;"><section style="margin-bottom: 0em; outline: 0px; letter-spacing: 0.544px; background-color: #ffffff; visibility: visible;"><section style="margin-bottom: 0em; outline: 0px; caret-color: #333333;"><section style="letter-spacing: 0.578px;"><p style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; visibility: visible; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: #888888;">版权归原作者所有，如有侵权请及时联系</span></span></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; visibility: visible; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></span></p></section></section></section></section></section></section></section></section><p style="text-align: center; line-height: 1.6em;">曾经以蓝底白字招牌</p></section></section></section></section><p style="text-align: center; line-height: 1.6em;"><span style="font-size: 17px;">和俄语歌曲吸引眼球的</span></p><p style="text-align: center; line-height: 1.6em;"><span style="font-size: 17px;">俄罗斯商品馆</span></p><p style="text-align: center; line-height: 1.6em;"><span style="font-size: 17px;">正经历一场剧烈的行业洗牌</span></p></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; text-decoration-thickness: initial; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section class="empty_paragraph" style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="border: 0px none; border-radius: 0px; vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/FrIYkEnWqSXdH0lAWOL3rNhoirPD" /></section></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">据潮新闻消息，连日来，记者实地探访发现</span><strong><span style="color: #000000; font-size: 17px;">，杭州多家俄罗斯商品馆已经走向闭店，仍在经营的也在大力促销。</span></strong></p><p style="line-height: 1.6em;"> </p><p style="line-height: 1.6em;"><strong><span style="color: #0070c0;">杭州多家俄罗斯商品馆已闭店</span></strong></p><p style="line-height: 1.6em;"><strong><span style="color: #0070c0;">仍营业的店在大力促销中</span></strong></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">7月21日上午，记者来到杭州武林路，武林凤起城的外墙上仍然悬挂着俄罗斯商品馆的巨型横幅，上面写着鲜明的“正品俄货”等标语，</span><strong><span style="font-size: 17px;">但原本开设俄罗斯商品馆的位置，已经换了新的店铺。</span></strong></p><section style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/Flxj81PykquoYj73Af-n96SeLdA-" /></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">店员告诉记者，文创店是最近新开的，俄罗斯商品馆关门后，紧接着就开了这家店。</span></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">位于杭州新天地购物中心负一层的俄罗斯商品馆也已经黯然闭店。记者在现场看到，</span><strong><span style="font-size: 17px;">门店大门紧闭，店内货架和商品已经全部清空。</span></strong></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">商场工作人员说，这家店大约是6月底关门的，之前的销量还好，今年以来生意下滑，慢慢可能就开不太下去了，因此合同没到期就关了。</span></p><section style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/FsS9eQKbCvt11LTZ9YVDWvuTT02u" /></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">目前，</span><strong><span style="font-size: 17px;">杭州仍有数家俄罗斯商品馆在营业，不过几乎都是大力促销清仓的状态。</span></strong></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">7月21日上午，记者走进杭州大悦城的俄罗斯商品馆，店内只有一名店员，没有顾客。原本主推的烘焙区域已经清空，门口的展板上挂出3.5折的促销活动。</span></p><section style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/FuGmLoRCCKSWtXYRun5I4pAYeo_x" /></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">同样，位于工联CC的俄罗斯商品馆也在打折促销。记者看到，在麦片区域，有的商品贴出了“特价10元两件”的标签。</span></p><section style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/FqWtEX0Hcu2WmdpCIg-CckPFVI-y" /></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">1月19日，记者曾查询发现，杭州已有至少10家“俄罗斯商品馆”。7月21日，记者再次查询，线上平台显示，仍在营业的只有6家</span></p><p style="line-height: 1.6em;"><strong><span style="font-size: 17px; color: #0070c0;">这种店铺也曾涌现上海街头</span></strong></p><p style="line-height: 1.6em;"><strong><span style="font-size: 17px; color: #0070c0;">被立案调查</span></strong></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">去年年底到今年年初，上海街头也出现了大量“俄罗斯商品馆”，红白蓝三色为主的外观配色，店招、内外墙上被放大突出的“俄罗斯”字样以及熊、“哈拉少”等俄罗斯元素的图案、语句，外包装上有密密麻麻俄文的商品……这类“俄罗斯商品馆”的特征相似。</span></p><section style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/FlKpsTsjV8doJPJ2amdUEOgZBr_U" /></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">许多路人受吸引进店，却发现商品的“含俄量”很低，</span><strong><span style="font-size: 17px;">大多是被“包装”成俄罗斯进口货的中国本土商品，</span></strong><span style="font-size: 17px;">轻信了商户宣传的消费者将商品买回家后，才通过查看标签发现了猫腻。当时，12345市民热线收到的涉及“俄罗斯商品馆”的投诉举报数量增长较快。</span></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">记者1月8日从上海市市场监管局获悉，去年12月23日以来，上海市区两级市场监管部门在全市范围内开展了两轮排查整治，截至目前，共检查47家“俄罗斯商品馆”，</span><strong><span style="font-size: 17px;">对其中涉嫌违法的6家开展立案调查，涉嫌违法违规的行为涉及无照经营、仅销售预包装食品的食品经营者或食品展销会未备案、虚假宣传等。<span style="font-size: 15px; color: #888888; font-weight: normal;">（此前报道>></span><a class="normal_text_link" href="https://mp.weixin.qq.com/s?__biz=MzA4OTM0MDMyNA==&mid=2651030178&idx=1&sn=e9808fc4005e0acfd996f14b4151ebcf&scene=21#wechat_redirect" target="_blank" rel="noopener"><span style="font-size: 15px; font-weight: normal;">街头可见、近期猛增！已被立案调查！</span></a><span style="font-size: 15px; color: #888888; font-weight: normal;">）</span></span></strong></p><p style="line-height: 1.6em;"> </p><p style="line-height: 1.6em;"><strong style="letter-spacing: normal; font-size: 17px;"><span style="color: #0070c0;">从遍地开花到大规模闭店不到一年</span></strong></p><p style="line-height: 1.6em;"><strong><span style="font-size: 17px; color: #0070c0;">退潮为何这么快？</span></strong></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">从遍地开花到大规模闭店，前后还不到一年，为何在如此短时间内，俄货热潮就已经退去？</span></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">“挂羊头卖狗肉”的俄罗斯商品馆因此一度站上舆论的风口浪尖。</span></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">杭州一家已闭店的俄罗斯商品馆的店长告诉记者，去年年底以来，</span><strong><span style="font-size: 17px;">网上关于俄罗斯商品的评价一边倒地指向负面，严重影响店里的生意，这是闭店的主因。</span></strong></p><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; text-decoration-thickness: initial; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section class="empty_paragraph" style="line-height: 1.6em;"><img class="rich_pages wxw-img js_img_placeholder wx_img_placeholder" style="border: 0px none; border-radius: 0px; vertical-align: middle; width: 100%; box-sizing: border-box; max-width: 100% !important;" src="https://pics-app.cnyw.net/FgZl1C4d24O_BBMo6sLmgJxkwad9" /></section></section><p style="line-height: 1.6em;"><span style="font-size: 17px;">新零售行业观察人士鲍跃忠表示，俄罗斯商品赛道鱼龙混杂，真假难辨，削弱了消费者对其的信任度。</span></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">也有消费者说，俄罗斯商品馆一时间开得太多。“刚开始买可能是觉得新鲜，越来越多之后，大家已经不觉得新鲜了，热度就降下来了。”杭州的郭女士说。</span></p><p style="line-height: 1.6em;"><span style="font-size: 17px;">还有消费者觉得，俄罗斯商品馆内的商品售价普遍过高，“感觉自己被割韭菜了。”</span></p><section style="margin-bottom: 0px;"><section style="margin-bottom: 0px; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; visibility: visible;"><section style="margin-left: 0; margin-right: 0;"><section style="margin-bottom: 0px;"><section style="width: 860px; font-weight: 500 !important; color: #4a4a4a !important; line-height: 30px !important; margin-bottom: 32px !important; font-size: 18px !important; font-family: Helvetica Neue, Helvetica, PingFang SC, Hiragino Sans GB, Microsoft YaHei, 微软雅黑, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><section><section><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.578px; visibility: visible;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.578px; visibility: visible;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; visibility: visible;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; caret-color: #333333;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; text-align: right; visibility: visible;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: flex-end; visibility: visible;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 1.5em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible;"><section style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 12px; text-align: center; visibility: visible; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p style="display: none;"> </p> <!----></div> 俄粉不给力
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